In 2006, a small group of industry innovators identified an opening in the market: the lack of a viable alternative to the traditional straighteners being used in salons at the time. Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex was born.
We strive for product innovation, educational support and superior results to enhance the craft of cosmetology for the benefit of the salon industry, salon professionals and consumers. Since the launch of our signature Smoothing Therapy in 2007, Keratin Complex has become the market leader in the smoothing category and has revolutionized the color industry with Color Therapy, a complete keratin-enhanced hair color collection.
Keratin protein protects both the cuticle and the cortex of the hair, making it less susceptible to damage.
Keratin restores strength and elasticity, giving the hair a more youthful, healthy appearance.
Replenishing lost keratin helps to correct porosity and smooth the hair’s surface.
*Keratin Complex is available in Missouri, Oklahoma, Arkansas, Kansas, Kentucky, Tennessee, Iowa, Nebraska, Wisconsin, Minnesota, Texas, and parts of Indiana and Illinois.