Smooth. Redefined.

Keratin Complex is redefining what it means to be an industry leader with a full line of Keratin-enhanced smoothing treatments, color, and retail. shop now
Keratin Complex

The Story.

In 2006, a small group of industry innovators identified an opening in the market: the lack of a viable alternative to the traditional straighteners being used in salons at the time. Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex was born.

In 2012, Keratin Complex revolutionized the hair color industry with the introduction of Color Therapy, a complete line of professional hair color inspired by our proven keratin technology. Color Therapy allows salon stylists to deliver beautiful, healthy looking hair color to meet the needs of every client.
Personalized Blow Out by Keratin Complex
With the success of Smoothing Therapy, Keratin Complex saw the potential for bringing the power of keratin to the retail sector, which led to the creation of a full, keratin-enhanced at-home product portfolio that allows everyone to experience the benefits of keratin.

Our Values.

We strive for product innovation, educational support and superior results to enhance the craft of cosmetology for the benefit of the salon industry, salon professionals and consumers. Since the launch of our signature Smoothing Therapy in 2007, Keratin Complex has become the market leader in the smoothing category and has revolutionized the color industry with Color Therapy, a complete keratin-enhanced hair color collection.

Keratin Complex continues to develop breakthroughs in keratin technology with the expansion of our professional and retail collections, along with new programs and services that build brand partnerships, enhance stylists’ knowledge and skills, and boost salon business.


Keratin protein protects both the cuticle and the cortex of the hair, making it less susceptible to damage.


Keratin restores strength and elasticity, giving the hair a more youthful, healthy appearance.


Replenishing lost keratin helps to correct porosity and smooth the hair’s surface.

*Keratin Complex is available in Missouri, Oklahoma, Arkansas, Kansas, Kentucky, Tennessee, Iowa, Nebraska, Wisconsin, Minnesota, Texas, and parts of Indiana and Illinois.